The Facts
60% of the population are online (35 million people)
Source: Nielsen Netratings Nov 2004
Total number of people looking for businesses in the UK in February 2005 (496 million)
Source BRMB March 2004
191 million online searches a month in the UK.
Source: BRMB March 2004
Consumers use search engines more than any other internet application except e-mail
Source: Jupiter Research September 2003
85% of users first discover websites through search engines
Source: Graphics, Visualisation & Usability centre User Study
88% of all online purchases originate from search engine listings
Source: Nielsen Reel Research Feb 2003
The implication for your business
The internet is becoming an imperative for most businesses, including even the smallest businesses.
If your business does not have an internet strategy in place then you will almost inevitably be left behind by your competitors.
There are two key elements with which James Paige can help:
- The first is by providing your business with a web-site that fits the needs of your business. In essence if you are an SME we will provide you with a site that meets the functionality that you require. We are not talking about a very expensive corporate web-site, but one that meets the needs of your business and doesn’t cost the earth!
- Second, but more importantly we can show you the way to get potential customers to land on your web site. This is the real secret to on-line success. You may spend thousands on developing an all singing, all dancing web-site, but without visiting traffic it will do nothing for your business.
If you are an SME looking for guidance on how to develop your business on-line, please contact us and we will help you with a solution that doesn’t break the bank.
In particular if you are based in, or wish to promote your business in Staffordshire or Cheshire, please feel free to contact our established internet businesses, The Best Of Stoke, The Best Of Northwich and The Best Of Winsford. Through these sites we can effectively market your business to the business and consumer audiences in these areas.
